What You'll Learn
Design viral referral loops that compound user growth
Run A/B experiments with statistical rigor
Build SEO content engines that generate compounding traffic
Master paid acquisition: Google, Meta, TikTok ads at scale
Optimize onboarding funnels to increase activation rates
Reduce churn with lifecycle email & in-app messaging
Course Description
Growth hacking is not a buzzword — it is a systematic engineering discipline applied to user acquisition. Julian Vane built the growth team at Dropbox that took the product from 100K to 5M users in 18 months, and he's teaching exactly how that was done.
You'll learn through real case studies: the exact referral mechanism Dropbox built, the SEO content strategy that drives 40% of Notion's signups, and the paid acquisition playbooks that made Airbnb profitable in its earliest markets.
Every module has a deliverable — you'll leave with a working growth experiment backlog, a content calendar, and a paid acquisition framework tailored to your product.
Prerequisites
Curriculum Overview
12 modules · 18hThe Growth Mindset & AARRR Framework
3 lessons · 1h 45m
11 more modules — Viral Loops, SEO Engine, Paid Acquisition, Churn Reduction...
Your Instructor
52,100 students
5 courses
Julian Vane
Growth Lead · Ex-Dropbox · 0→5M Users in 18 Months
Julian was the first growth hire at Dropbox, where he built the legendary referral program often cited as the greatest growth hack in history. He later served as VP of Growth at two Series B startups and now advises growth teams at companies scaling from 1K to 1M users.
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